Formal research into the appropriate language for a product that can convey “American and Californian style” aimed at predominantly European target consumers.
Language proposal clearly linked to the “automotive” world.
Creation of the first three-dimensional guidelines for the full-scale object.
2D drawing containing detailed description for general check. Operating guide before 3D / CAD modelling.
Initial approach to volumetric modelling based on work on the internal head shape via “reverse engineering”.
3D modelling of the helmet’s aesthetic surfaces following the “work sheet” sketch, the origin of the concept.
First physical and tangible check for ongoing development, and a communication tool for commercial purposes.
“Pre-emptive” photorealistic images useful for initial commercial communications.
Cosmetic application: analysis and application of colours & graphics consistent with the product’s moodboard and physical aesthetic.
Presentation to the trade in industrial size M
PRESENTATION TO THE TRADE IN INDUSTRIAL SIZE M